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| Sunset Promotions, Inc. Newsletter |
Holiday Edition
December 2008
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Greetings!
The holidays are upon us and Sunset Pro is here to help to promote your brand with the target that we can reach new customers in the months ahead. This Holiday issue is dedicated to change. It's time for a change. Change is in the air. The new year always brings change. So, Change it is!
It's a tough economy but, you know, there is a lot of pent-up demand to accessorize the business, the home, the office. For this reason, it is important to get buyers to remember your brand before the competition. That's where we come in. Persistence in "belting" out your brand name, what you represent, and how you can help someone else is what it is all about. The rest is up to you to produce a quality and time honored element that shows buyers why they should buy your product over your competition.
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Google Your Name
Where are you?
Have you Googled your name recently? You should. The results will surprise you. Maybe even frighten you. We use Google a lot to determine where the brands we represent are located. Are they in the top 10, 20, or 30? It's important to us that these brands land in the top 10, as close to the top as possible. We have our ways to achieving the results we seek. Unfortunately, we recognize that some brands won't make the top 10 because they are so generic. We had a client that sold horse food. They call it Equine nourishment. It took us almost 4-years of trial and error to get them into the top 10. Amazing the number of companies, world wide, that sell this product.
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Virtual Galleries Face Lift
The Shop for More
One of the worst things that can happen to a web designer is to have a site go belly up. Especially if it is because of a graphic error.
Yep, that happened to two of our sites. We don't know why. One of our client sites rebuilt nicely, although it took an entire day to get it back in operation. The second site, thank heavens, was one of our own. We just couldn't get the theme to reload/rebuild properly, so we changed it. We gave it a face lift.
It's harder to change a client site with a face lift unless they order it. For our own sites, we can do anything we like. Our choice for virtualgalleriesonline.com actually turned out better then first anticipated.
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Store Changes
Speaking of changes, the New Year will bring about many store changes. Old material not selling will be removed and replaced with new material.
We're going to take a stronger stand with our photographers when it comes to new material. Our photographers sign a contract that says they agree to supply fresh material when we ask for it. When they don't, legally, they are in Contract default. That can be a serious situation because it means that everyone suffers from their lack of due diligence.
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Sunset Promotions, Inc.
Sunset to change its brand
 The new year will see some more changes for Sunset Promotions, Inc. We'll be changing our legal corporate name to one that more closely describes what we do.
We're thinking that instead of attempting to answer the question "what is it that you do", we will be able turn that question into a door opener to close a sale. Stay tuned as it is a 6-week process through the State of Michigan Corporate division to get that approval.
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New Newsletter Format
Change is Good
Anyone on FaceBook or MySpace? We are on both. What's interesting is the amount of change that takes place within those areas. This tells us that people, in general, like change. The markets we are targeting are the primary users of FaceBook and MySpace. Thus, since they like change, we will accommodate them with our own changes.
Change is good. Change prevents stagnation. Change fosters growth. Change intrigues those looking for something different. Change keeps people returning to our stores.
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Virtual Galleries
Changes since last newsletter
 We've added photographer bios, what they do best, and their pictures. Within the next couple of weeks, the plan is to have their portfolios built, annotated, and with links to various on-line stores where you can purchase their products.
Click on the Photographers tab at the top of the home page, right under the new logo. On this page we list the photographers and tell you what they generally photograph. To the left there is a vertical menu column which lists all the photographers. Click on the names to go to each of their bio pages.
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Savings expires on 12/18/2008
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We wish all of our clients, customers, designers, photographers, editors, tech support, programmers, family, friends, and many business associates a special holiday greeting. May the future of the new year bring you posterity, happiness, and growth personally as well as in your businesses and relationships.
Sincerely,
Rob Worth Jr
Sunset Promotions, Inc.
Brands: Photo Marketing USA, Photography From Any Angle, Virtual Galleries On Line, Grand Rapids MI.org, GR Village, and Sunset Pro
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All images are copyright of their owners - Reproduction is Prohibited
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Check out our sponsors today.
For computers, laptops, repairs, and many other goodies : @Home Computer Services in Grand Rapids, Cedar Springs, and Fremont. Click here for web site.
Need help with your taxes, bookkeeping, retirement, Quickbooks, and other business services? Call who we use, MAS Advisory Services, Inc. Click here for web site.
Always wanted your own T-shirt or other apparel with silk screened info? Check out T=Print USA, who we use for our T's. Click here for web site.
Need graphic design, new logos, custom graphics for a web site? Check out BlueVortex.net with whom we have collaborated for almost 4-years.
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